Why Use A Licensed Vendor?
Protection and Preservation of the USC Trademarks
Under Federal and State law, USC has the responsibility to ensure that only those outside entities receiving university authorization, commonly in the form of a licensing agreement, are able to use USC trademarks. Also, USC assumes the responsibility to pursue entities and individuals that may attempt to infringe upon the university’s trademarks.
Preservation of the USC Marks is established through correct use consistent with USC graphic identity guidelines. This is the responsibility of every member of the university community, as well as all USC licensees.
The university maintains its exclusive rights to USC trademarks through the following activities:
- Establishment of a licensing program to oversee the use of its trademarks by the manufacturers of products bearing the university’s name and logos.
- Registration of USC trademarks with the U.S. Patent and Trademark Office (the “PTO”) and statewide through registration with the California Secretary of State. Also, a number of USC trademarks are registered in foreign countries.
- Ensuring that USC trademarks are used consistently through compliance with USC graphic identity guidelines. See identity.usc.edu.
Licensing Supports University Programs
Trademark licensing allows the university to generate income from the sales of licensed merchandise bearing its identifying trademarks. The proceeds are used to fund a variety of programs including student scholarships and university athletics.