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About Us

curran Matt Curran
 Director, Trademarks and Contract Compliance

Matt has been with USC since 2009. In his current role, Matt oversees the university’s trademark licensing program along with the administration and coordination of Auxiliary Services contracts. Prior to joining the university Matt spent seven years with Equity Management Inc., where he developed and managed licensing strategies for clients such as Cadillac, Chevrolet, and ACDelco. Matt has a B.S. in Finance from Linfield College and a M.B.A. degree from the University of Oregon.


fuller Steve Fuller
 Associate Director, Trademarks and Licensing

Steve joined USC in his current role in early 2014. Steve manages Trademarks & Licensing Services daily operations, which includes identifying new licensing opportunities, negotiating license agreements and taking a lead role in trademark protection efforts. Prior to USC, Steve spent time on the licensee side of the business with DecalGirl, and also worked in marketing and game operations for the Utah Jazz, the Brooklyn Nets, and the University of Utah Athletic Department. A native of Utah, Steve has a B.S. In Marketing from the University of Utah and earned a Sports Business M.B.A. from San Diego State University.


adamson Sharon Adamson
 Trademark Licensing Specialist

Sharon has been with Trademarks & Licensing Services since 1989. She came to USC from West Point, NY, the final stop for her military family. Sharon coordinates the department’s administrative operations and serves as a primary liaison to licensees, university departments and student organizations. In addition, she manages the university’s licensed promotional products vendor program. Sharon has a BA in Sports & Business Administration from Rutgers University, where she played basketball for the Scarlet Knights on an athletic scholarship.